Key Account Management Excellence in Pharma & Medtech

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Business & Economics - Sales & Marketing
Key Account Management Excellence in...

Key Account Management Excellence in Pharma & Medtech

Name: Key Account Management Excellence in Pharma & Medtech
ISBN: 9781032128580

Mike Moorman

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Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

الفئات:

Business & Economics - Sales & Marketing

عام:

2022

اللغة:

english

الصفحات:

243

ISBN 10:

1032128585

ISBN 13:

9781032128580